My Projects
Rebranding Kopter Group
As part of Kopter Group's rebranding, I was involved from the very beginning – from the name development and creation of the new corporate identity to content creation and website setup. I designed mockups, created giveaways, and managed the project all the way to the major rebranding event with over 200 guests – including event planning, press coordination, live streaming of the ribbon-cutting ceremony, and comprehensive logistics.
Helicopter Design
For our first client from Malaysia, I developed a custom helicopter design – from the initial concept to the final presentation at the trade show in Amsterdam. After thoroughly analyzing the brand presence and corporate colors, I created several design drafts, translated them into Illustrator, and applied them to a 3D model. The final design was implemented and proudly showcased on the international stage.
Social Media & Social Selling Strategy for buildup
For buildup, I developed a comprehensive social media strategy, focusing on LinkedIn as a social selling platform. The goal was to strengthen the brand's visibility and strategically support our sales team. I designed the strategic approach, created LinkedIn profiles for all sales employees, and organized a hands-on training session with an external expert.
Influencer Collaboration with Beatrice Egli
In collaboration with Switzerland Tourism, Ticino Turismo, and Ascona-Locarno, I initiated and coordinated an extensive influencer campaign with Swiss singer and DSDS winner Beatrice Egli. I planned her stay at our hotel in Ascona and complemented it with carefully chosen activities – always to authentically showcase our offerings and maximize reach. This included planning story content, hashtags, tags, and active reposting – a successful blend of influencer marketing, destination branding, and high-quality guest services.
Photographer Contest in Ascona, Locarno & St. Moritz
I organized a multi-day photography contest for our three hotels, with ten selected photographers competing for an exclusive one-year contract. I developed the competition concept, including participation terms, safety clauses, and timeline planning, created a landing page with a registration form, and implemented a targeted promotion strategy via social media. After selecting the participants, I coordinated the entire process on-site – from scheduling to participant support – and, together with the team, handled the final image evaluation and selection of the winner.
Marketing Support for Wild Heart Zürich
For a small label focused on high-quality kimonos, I supported the brand presence on multiple levels: I optimized the website for search engines, created professional product photos, and organized creative photoshoots for social media communication. Additionally, I assisted with sales at various on-site events – a project where I combined my love for aesthetics, content creation, and direct customer interaction.